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- Wild and wonderful: A book review of Wild Company
Here’s an unconventional book that should be required reading in business school: Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler. It’s both a fun read and a wonderfully instructive tale of what happens when right-brain marketing genius meets traditional left-brain business thinking. Banana Republic founders Mel and…
Tracy CarlsonI help companies develop brands that people care about and that brighten our lives.
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