Right-Brain Brands
Imagination, empathy, and fresh perception
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Conventional marketing medicine not curing what ails you? Consider an alternative approach to brand wellness. Right-Brain Brands can unblock energy pathways you didn’t even know were there and get your brand chi flowing again.

Is your brand more “once upon a time” than “happily ever after”? Most fairytales favor the non-linear journey over the straight and narrow path. We can map out a new route to a happier ending (no wands or helpful woodland creatures required).

Hit a plateau? Does your traditional marketing regimen make you feel like you’re just going through the motions? Right-Brain Brands is yoga for the muscle-bound brand. Strength through flexibility and new awareness. Namaste.
  • Recent Posts

    • CEO scandals: Three types that can harm your brand

      The news has been full of CEO misdeeds lately.  A quick recent harvest: Best Buy: Company founder Richard Schultze stepped down as chairman because he failed to alert the board of directors about CEO Brian Dunn’s “inappropriate relationship” with a female subordinate.  Dunn had resigned in April. Yahoo:  CEO Scott Thompson resigned after only four [...]

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    • Five ways Verizon acts like a stalker

      I’ve been thinking about Verizon lately—how to capture what’s deeply wrong with this brand.  While listening to the radio, it hit me:  Verizon has the worldview of a stalker. “I Will Possess Your Heart,” a 2008 Grammy-nominated hit by the alt-rock band Death Cab for Cutie is about a stalker.  This song, which brought Verizon [...]

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    • Meaningful marketing: Oxymoron or opportunity?

      Well, a little of both, I think.

      AdMap, the British-based publication on global marketing, invited me to write an article for their April issue on Meaningful Marketing, and I just received the PDF.

      I’ve gotten a little more skeptical of “meaningful marketing” initiatives, especially as I seen increasing commercialization of causes. But some programs do offer genuine benefits to causes and to society as well as the sponsoring companies and brands.

      more...

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  • Tracy Carlson

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