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Humanity drives loyalty

By annie · 1 Comment

“Are you safe? Are you in a warm place?” No, this is not your mother speaking. You’ve just been in an accident in your Zipcar, and this is how they answer the phone. Wonderfully human, isn’t it? Beats “May I have your Zipcar number, please?” by a mile. As Leslie Mottla, V.P. of Product and...

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