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Currently viewing the tag: "Banana Republic"

Wild and wonderful: A book review of Wild Company

By Tracy · Add Comment

Here’s an unconventional book that should be required reading in business school: Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler. It’s both a fun read and a wonderfully instructive tale of what happens when right-brain marketing genius meets traditional left-brain business thinking. Banana Republic founders Mel and...

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