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Right-Brain Brands

Imagination, empathy, and fresh perception

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A disarming invention for growth

design

If you’re a homeowner, there’s a good chance you have one lurking in some dusty corner of your basement or garage. A caulking gun, with a partially-used tube of goo. Love it?  Doubtful. But until fairly recently you had no other option if you needed to patch the caulking in your shower or elsewhere. As […]

November 13, 2010 / 0 Comments
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Hooray for design!

design

If I ever start to feel a little discouraged about the possibility of companies embracing whole-brained thinking, it is always cheering to peek at what folk in the design world are doing. Good design is a right-left brain marriage, coupling a creative, intuitive and human-centered perspective with hard-nosed practicality and eagerness for measurable impact.

November 7, 2010 / 0 Comments
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