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Right-Brain Brands

Imagination, empathy, and fresh perception

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Hooray for design!

By Tracy · Add Comment

If I ever start to feel a little discouraged about the possibility of companies embracing whole-brained thinking, it is always cheering to peek at what folk in the design world are doing. Good design is a right-left brain marriage, coupling a creative, intuitive and human-centered perspective with hard-nosed practicality and eagerness for measurable impact.

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