Right-Brain Brands | Luxottica

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "Luxottica"

What does a whole-brain brand look like?

By Tracy · 2 Comments

What does a brand that fully embraces both left- and right-brain thinking look like? (Okay, besides Apple.) Warby Parker, an upstart eyewear company, has created an exceptionally smart, integrated, whole-brain brand. In just over a year, WP has emerged as a cult fashion resource, a force for good in the world—and a great place to buy a monocle. Here’s how:

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories