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Right-Brain Brands

Imagination, empathy, and fresh perception

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Marketing song: They call me a megabrand

marketing song,  social media

We’re never far from junior high, it seems, even when we’ve gotten decades away from those squirm-inducing days of yore. We still yearn for popularity.  And we so want to be cool.  Nowhere does that seem more pronounced than in marketing these days, where the pursuit of acclaim on social media feels both frenzied and, […]

February 1, 2013 / 0 Comments
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Miles of aisles before I sleep

product proliferation

A routine shopping experience can be overwhelming these days, with the onslaught of products clamoring for our attention. In my last e-newsletter I shared a Robert Frost parody, “Stopping to Buy Goods on a Snowy Evening” and reprise it here.

March 16, 2011 / 0 Comments
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