Right-Brain Brands | The Gap

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "The Gap"

Wild and wonderful: A book review of Wild Company

By Tracy · Add Comment

Here’s an unconventional book that should be required reading in business school: Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler. It’s both a fun read and a wonderfully instructive tale of what happens when right-brain marketing genius meets traditional left-brain business thinking. Banana Republic founders Mel and...

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories