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Right-Brain Brands

Imagination, empathy, and fresh perception

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What does a whole-brain brand look like?

By Tracy · 2 Comments

What does a brand that fully embraces both left- and right-brain thinking look like? (Okay, besides Apple.) Warby Parker, an upstart eyewear company, has created an exceptionally smart, integrated, whole-brain brand. In just over a year, WP has emerged as a cult fashion resource, a force for good in the world—and a great place to buy a monocle. Here’s how:

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