In my last post, I asked what, if anything we care about a week after the Super Bowl ads and discussed the first of two remarkable ads (VW’s Mini-Darth). The second, Chrysler’s Imported from Detroit, is one of the most powerful and compelling ads I have seen in decades. While it may work better at rebranding Detroit and the US auto industry than Chrysler per se, it is an extraordinary achievement on many levels. Here’s why:
Humanity shines (Part 1): Super Bowl ads a week later
Has anything changed in a week? At least in Brandland? Since the hubbub from the Super Bowl ads has subsided, what do we remember? More importantly, do we care about any of it?
Two ads remain fresh and moving to me a week later, because they’ve found a place in my heart. While both could be improved as pieces of advertising, they remain ingenious pieces of human truth that bear repeated viewing, and they offer lessons for others to emulate.