In my new book, What Great Brands Know, I use case studies of specific brands to illustrate different aspects of right-brain marketing principles. Two of these case studies are method, a line of minimalist-design, eco-friendly cleaning products, and Warby Parker, famous for high-quality, low-priced hipster eyeglasses. In these examples, I single out one aspect of […]
When we’re 74…or 84
First in an occasional series on marketing to boomers and an aging population. Yesterday and today When the Beatles released their Sgt. Pepper album with the classic song “When I’m 64,” boomer heartthrob Paul McCartney was about the same age as Taylor Swift is today. Sir Paul turned 72 in June, and the first boomers […]
Emotional punch from reframing
In this short video from WATERisLIFE, tweets from the popular hashtag #FirstWorldProblems are used to brilliant effect. As impoverished residents of Haiti recite whiny gripes of the privileged (like you and me), we are shown a mirror, and the view isn’t pretty. Nonetheless, it’s done with gentleness, and its power is real. Happily, the Twitter […]
Outstanding (fun) video on left- and right-brain
I recently came across this marvelous, highly entertaining video about the specializations of the left and right brain. Well worth the nearly 12 minutes. If you don’t have 12 minutes, here’s a quick recap of the critical points for business people: The left brain excels at providing a narrow focus on things that are already […]
CEO scandals: Three types that can harm your brand
The news has been full of CEO misdeeds lately. A quick recent harvest: Best Buy: Company founder Richard Schultze stepped down as chairman because he failed to alert the board of directors about CEO Brian Dunn’s “inappropriate relationship” with a female subordinate. Dunn had resigned in April. Yahoo: CEO Scott Thompson resigned after only four […]