I recently came across this marvelous, highly entertaining video about the specializations of the left and right brain.  Well worth the nearly 12 minutes.

If you don’t have 12 minutes, here’s a quick recap of the critical points for business people:

  • The left brain excels at providing a narrow focus on things that are already known to be important.  It offers clarity and power to manipulate things that are known, fixed, static, isolated, general in nature, stripped of context, and lifeless.
  • The right brain excels at sustained, broad attention to the world and is on the lookout for things that might be different from our expectations.  Understanding context and implicit meaning, it deals with what is individual, changing, evolving, interconnected and involves living beings within the context of the lived world.
  • The left brain has become dominant in Western culture for a variety of (largely self-perpetuating) reasons.  Awareness of the gifts of the right brain has declined.

Nature has given us two hemispheres, and clearly we need both.  Whole-brained thinking is the clearest path to ideas that are both compelling and sensible.

In today’s ever more complex, competitive, and fast-changing world, where are the greatest challenges and opportunities likely to come from?  From what we already know and can pin down and manipulate with labels and sophisticated metrics?  Or what may be just taking shape, what may be only felt or dimly perceived, arising from that messy human world out there?

Enjoy the video and let me know what you think!

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