In my new book, What Great Brands Know, I use case studies of specific brands to illustrate different aspects of right-brain marketing principles. Two of these case studies are method, a line of minimalist-design, eco-friendly cleaning products, and Warby Parker, famous for high-quality, low-priced hipster eyeglasses. In these examples, I single out one aspect of […]
When we’re 74…or 84
First in an occasional series on marketing to boomers and an aging population. Yesterday and today When the Beatles released their Sgt. Pepper album with the classic song “When I’m 64,” boomer heartthrob Paul McCartney was about the same age as Taylor Swift is today. Sir Paul turned 72 in June, and the first boomers […]
Toys, tools, and building Brand America
It’s beginning to look a lot like Christmas, and we’ve still got a month to go. An e-mail from my bank reminds me they’ll have a drop-off box for Toys for Tots. Definitely not on my list: an American Girl doll. These dolls are pricey ($110 and up), but that’s not why I won’t buy them. American […]
After the Boston bombings
It’s been just over a week. No one in the Boston area is untouched by the bombings and their aftermath. Certainly we, my husband and I, were lucky. At the time, we were watching runners pass our house as they geared up for the start of Heartbreak Hill six blocks ahead. We had friends—and friends’ […]
Wild and wonderful: A book review of Wild Company
Here’s an unconventional book that should be required reading in business school: Wild Company: The Untold Story of Banana Republic by Mel and Patricia Ziegler. It’s both a fun read and a wonderfully instructive tale of what happens when right-brain marketing genius meets traditional left-brain business thinking. Banana Republic founders Mel and Patricia Ziegler, a journalist […]