It’s been just over a week. No one in the Boston area is untouched by the bombings and their aftermath. Certainly we, my husband and I, were lucky. At the time, we were watching runners pass our house as they geared up for the start of Heartbreak Hill six blocks ahead. We had friends—and friends’ […]
Emotional punch from reframing
In this short video from WATERisLIFE, tweets from the popular hashtag #FirstWorldProblems are used to brilliant effect. As impoverished residents of Haiti recite whiny gripes of the privileged (like you and me), we are shown a mirror, and the view isn’t pretty. Nonetheless, it’s done with gentleness, and its power is real. Happily, the Twitter […]
Mitt Romney: Poster child for the left brain
One of my key goals in Right-Brain Brands is to illuminate the limits of left-brain thinking in business and marketing. Left-brain thinking, which favors analysis, linearity and logic, isn’t wrong. It’s vital! But it’s also incomplete. Same with right-brain thinking. Trouble is, left-brain approaches are usually touted as superior.
Well, here’s Mitt Romney to make my case. Past presidential candidates have lacked the common touch or The Vision Thing. Yet never before can I recall a presidential contender so purely left-brained as Mitt Romney.
Is right-brain marketing…girly?
So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor!
But let me ask you: Is Harley-Davidson girly?
Are you a Yipee or a Yikes?
Good news in my town yesterday. The Boston Globe reported that Wegmans, the grocery retailer with a cult-like following, will open a store in Newton, MA.
There have been a lot of vacant storefronts around here, even in this privileged Boston suburb. Every time we see a business preparing to open, we get a little excited. Could something fun and wonderful be coming to town?
But it’s usually a bank. Yuck. Another (bleep) bank, just what we need.
At best, a new bank branch will trigger a mild flicker of convenience for its current customers. For the rest of us, it’s Opportunity Lost. More same old. More corporate blandeur.