I’ve been thinking about Verizon lately—how to capture what’s deeply wrong with this brand. While listening to the radio, it hit me: Verizon has the worldview of a stalker. “I Will Possess Your Heart,” a 2008 Grammy-nominated hit by the alt-rock band Death Cab for Cutie is about a stalker. This song, which brought Verizon […]
Meaningful marketing: Oxymoron or opportunity?
Well, a little of both, I think.
AdMap, the British-based publication on global marketing, invited me to write an article for their April issue on Meaningful Marketing, and I just received the PDF.
I’ve gotten a little more skeptical of “meaningful marketing” initiatives, especially as I seen increasing commercialization of causes. But some programs do offer genuine benefits to causes and to society as well as the sponsoring companies and brands.
Four hidden dangers of NPS
Customer surveys are everywhere, and they are getting mighty tedious, aren’t they? They’re also getting more formulaic.
These days I brace for the question I know is coming:
How likely is it that you’d recommend us to a friend or colleague?
Can you spell NPS?
Who are we kidding?
As I was getting out the Morton Salt container I noticed something on the label I hadn’t noticed before.
Join. Share. Connect. Find us at Facebook.com/Morton Salt
Mind you, I love salt. Call me a huge salt fan, in fact. An early adopter: Fleur de sel, Himalayan, you name it. We have five kinds of salt at home right now. I’ve given salt as a gift as recently as this week. Having low blood pressure makes me happy, so I can enjoy salt without guilt.
But I don’t want to befriend it, Like it on Facebook or follow it on Twitter.
Steve Jobs’s departure: Best times ahead for Apple?
There’s a lot of handwringing out there following the news of Steve Jobs’s resignation as Apple’s CEO. Yes, things will be different. Sure, it’s the End of an Era. But Jobs is only stepping down from operational control. This could actually be the best thing that ever happened to him—and to Apple.
How many truly creative people love all the management crap that comes with running a company?