Imagination, empathy, and fresh perception
For two days in a row my Boston Globe was wrapped in a plastic bag containing a sample and coupon for Advil Congestion Relief Formula. And once again I’m reminded of Mo Udall. The Arizona Congressman, also pro basketball player and two-time Presidential candidate, once quipped about his Congressional colleagues:
“Everything has been said, but not everyone has said it.”
It’s been at least 15 years since I’ve had to buy new glasses. A happy contact lens person, I keep glasses around mostly for lazy mornings. But I freshened my prescription recently and stepped out into the brave new (to me) world of eyewear.
It was, shall we say, eye-opening.
In the cascade of holiday-themed, end-of-year ads, BMW’s ad stood out by a mile. Alas, for reasons that could set the brand back a few decades.