Uncategorized – Page 4 – Right-Brain Brands

How foolish and self-destructive can you get?

No, not Charlie Sheen. It’s Dove, the personal care brand. If you’re female, you know it and quite likely have a soft spot in your heart for it. With its Campaign for Real Beauty, Dove has for years taken a stand against the toxic media messages that make girls and women feel bad about their appearance. You know, the messages that make you feel you should be ashamed unless every part of you is model-perfect.

Like your armpits. Huh? That’s right, your pits. They’re ugly. But don’t worry, there’s a cure for your secret source of shame. Dove deodorant! Specifically, Dove Ultimate Go Sleeveless. That’s right, Dove. Champion of self-esteem for girls, champion of real beauty. Dove, producer of short films like this:

Do tweets go better with Coke?

advertising, brand experience, product proliferation, social media, Uncategorized

With social media the it thing, it’s no surprise that Coke and Pepsi have spent huge amounts in trying to “create a conversation” about their flagship brands. So far, it appears they’ve bombed. In the latest issue of the popular Dim Bulb marketing blog, the always readable Jonathan Salem Baskin describes how both Coke and Pepsi have little if anything to show for their expensive forays into social media.

But should that really surprise us? What is there, really, to say about yesterday’s iconic sodas?

Introducing: Brandstanding

Uncategorized

We’ve all seen it–and some of us have done it. Created marketing or advertising that gratifies our sense of Our Brand (or perhaps our own value), but it has no value to the people we serve, namely our customers. In other words, brandstanding.

Stand and fight, or take the money and run?

Uncategorized

Today, Reuters reports: “Taco Bell Corp. has urged a court to throw out an ‘enormously disparaging’ lawsuit that claims its “seasoned beef” taco and burrito filling has too little beef to be labeled as such.”

I admit I find Taco Bell’s actions in this drama awfully amusing.

Humanity shines (Part 2): Super Bowl ads a week later

advertising, Uncategorized

In my last post, I asked what, if anything we care about a week after the Super Bowl ads and discussed the first of two remarkable ads (VW’s Mini-Darth). The second, Chrysler’s Imported from Detroit, is one of the most powerful and compelling ads I have seen in decades. While it may work better at rebranding Detroit and the US auto industry than Chrysler per se, it is an extraordinary achievement on many levels. Here’s why: