Once as a brand manager I was shown the same storyboard twice, a couple of years apart. The twist? This “new ad concept” was presented for two entirely different product categories at two different companies. Detergent and food. Same agency. (BBDO, if you must know.) I don’t recall the storyboard, but I’m certain it was […]
Beemers for brats
In the cascade of holiday-themed, end-of-year ads, BMW’s ad stood out by a mile. Alas, for reasons that could set the brand back a few decades.