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Right-Brain Brands

Imagination, empathy, and fresh perception

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How foolish and self-destructive can you get?

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No, not Charlie Sheen. It’s Dove, the personal care brand. If you’re female, you know it and quite likely have a soft spot in your heart for it. With its Campaign for Real Beauty, Dove has for years taken a stand against the toxic media messages that make girls and women feel bad about their appearance. You know, the messages that make you feel you should be ashamed unless every part of you is model-perfect.

Like your armpits. Huh? That’s right, your pits. They’re ugly. But don’t worry, there’s a cure for your secret source of shame. Dove deodorant! Specifically, Dove Ultimate Go Sleeveless. That’s right, Dove. Champion of self-esteem for girls, champion of real beauty. Dove, producer of short films like this:

April 19, 2011 / 0 Comments
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Introducing: Brandstanding

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We’ve all seen it–and some of us have done it. Created marketing or advertising that gratifies our sense of Our Brand (or perhaps our own value), but it has no value to the people we serve, namely our customers. In other words, brandstanding.

March 7, 2011 / 0 Comments
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