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Currently viewing the tag: "cause-marketing"

Meaningful marketing: Oxymoron or opportunity?

By Tracy · Add Comment

Well, a little of both, I think. AdMap, the British-based publication on global marketing, invited me to write an article for their April issue on Meaningful Marketing, and I just received the PDF. I've gotten a little more skeptical of "meaningful marketing" initiatives, especially as I seen increasing commercialization of causes. But some programs do offer genuine benefits to causes and to society as well as the sponsoring companies and brands.

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