As people tune out the shoutfest in traditional media, how can a brand try to get some love in a media world that’s increasingly social? Content marketing is the answer, but easier said than done. In my last post, I discussed ego as the top problem in content marketing, because no one cares about you you you. The solution is empathy—but how, exactly? Here are three ways.
Content marketing: The No. 1 problem
Move over, Facebook and Twitter. Social media is being displaced as the hot topic in marketing as a new truth dawns. News flash: what you have to say is at least as important as where you say it!
Content marketing is the new holy grail, and brands are challenged to create content worth paying attention to. No easy task for most, for one big reason. Ego.