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Right-Brain Brands

Imagination, empathy, and fresh perception

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Are you a Yipee or a Yikes?

brand experience,  empathy

Good news in my town yesterday. The Boston Globe reported that Wegmans, the grocery retailer with a cult-like following, will open a store in Newton, MA.

There have been a lot of vacant storefronts around here, even in this privileged Boston suburb. Every time we see a business preparing to open, we get a little excited. Could something fun and wonderful be coming to town?

But it’s usually a bank. Yuck. Another (bleep) bank, just what we need.

At best, a new bank branch will trigger a mild flicker of convenience for its current customers. For the rest of us, it’s Opportunity Lost. More same old. More corporate blandeur.

December 7, 2011 / 1 Comment
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Miles of aisles before I sleep

product proliferation

A routine shopping experience can be overwhelming these days, with the onslaught of products clamoring for our attention. In my last e-newsletter I shared a Robert Frost parody, “Stopping to Buy Goods on a Snowy Evening” and reprise it here.

March 16, 2011 / 0 Comments
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