Right-Brain Brands | dead poets marketing

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "dead poets marketing"

Five brand tips from dead poets

By Tracy · 2 Comments

When you see a display of best-selling business books, what’s your immediate reaction? Excitement? Eagerness to discover new insights that can help your brand, company or career? Or do they make you feel a little squirmy? After glancing at one, do you ever feel that you’ve read it already? To me, most look bloated and formulaic, with 10 pages of insight air-puffed into book-length. The rest? Bullet points, charts, graphics (pyramids! interlocking puzzle pieces!) and repetitive examples. All pulsing with ego and chest-thumping energy. If your mind hungers for more than fast food, where else can you turn for help on brand and business decisions?

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories