What does a brand that fully embraces both left- and right-brain thinking look like? (Okay, besides Apple.) Warby Parker, an upstart eyewear company, has created an exceptionally smart, integrated, whole-brain brand. In just over a year, WP has emerged as a cult fashion resource, a force for good in the world—and a great place to buy a monocle. Here’s how:
Brand bordello for the four-eyed
It’s been at least 15 years since I’ve had to buy new glasses. A happy contact lens person, I keep glasses around mostly for lazy mornings. But I freshened my prescription recently and stepped out into the brave new (to me) world of eyewear.
It was, shall we say, eye-opening.