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Right-Brain Brands

Imagination, empathy, and fresh perception

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Marketing song: They call me a megabrand

marketing song,  social media

We’re never far from junior high, it seems, even when we’ve gotten decades away from those squirm-inducing days of yore. We still yearn for popularity.  And we so want to be cool.  Nowhere does that seem more pronounced than in marketing these days, where the pursuit of acclaim on social media feels both frenzied and, […]

February 1, 2013 / 0 Comments
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Who are we kidding?

Uncategorized

As I was getting out the Morton Salt container I noticed something on the label I hadn’t noticed before.

Join. Share. Connect. Find us at Facebook.com/Morton Salt

Mind you, I love salt. Call me a huge salt fan, in fact. An early adopter: Fleur de sel, Himalayan, you name it. We have five kinds of salt at home right now. I’ve given salt as a gift as recently as this week. Having low blood pressure makes me happy, so I can enjoy salt without guilt.

But I don’t want to befriend it, Like it on Facebook or follow it on Twitter.

January 6, 2012 / 0 Comments
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