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Right-Brain Brands

Imagination, empathy, and fresh perception

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The new copycats: Send in the clones

By Tracy · Add Comment

In my new book, What Great Brands Know, I use case studies of specific brands to illustrate different aspects of right-brain marketing principles. Two of these case studies are method, a line of minimalist-design, eco-friendly cleaning products, and Warby Parker, famous for high-quality, low-priced hipster eyeglasses. In these examples,...

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