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Currently viewing the tag: "Imported from Detroit"

Humanity shines (Part 2): Super Bowl ads a week later

By Tracy · Add Comment

In my last post, I asked what, if anything we care about a week after the Super Bowl ads and discussed the first of two remarkable ads (VW's Mini-Darth). The second, Chrysler's Imported from Detroit, is one of the most powerful and compelling ads I have seen in decades. While it may work better at rebranding Detroit and the US auto industry than Chrysler per se, it is an extraordinary achievement on many levels. Here's why:

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