We’ve all seen it–and some of us have done it. Created marketing or advertising that gratifies our sense of Our Brand (or perhaps our own value), but it has no value to the people we serve, namely our customers. In other words, brandstanding.
Imagination, empathy, and fresh perception
We’ve all seen it–and some of us have done it. Created marketing or advertising that gratifies our sense of Our Brand (or perhaps our own value), but it has no value to the people we serve, namely our customers. In other words, brandstanding.