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Right-Brain Brands

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Five brand tips from dead poets

By Tracy · 2 Comments

When you see a display of best-selling business books, what’s your immediate reaction? Excitement? Eagerness to discover new insights that can help your brand, company or career? Or do they make you feel a little squirmy? After glancing at one, do you ever feel that you’ve read it already? To me, most look bloated and formulaic, with 10 pages of insight air-puffed into book-length. The rest? Bullet points, charts, graphics (pyramids! interlocking puzzle pieces!) and repetitive examples. All pulsing with ego and chest-thumping energy. If your mind hungers for more than fast food, where else can you turn for help on brand and business decisions?

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