Once as a brand manager I was shown the same storyboard twice, a couple of years apart. The twist? This “new ad concept” was presented for two entirely different product categories at two different companies. Detergent and food. Same agency. (BBDO, if you must know.) I don’t recall the storyboard, but I’m certain it was […]
Do tweets go better with Coke?
With social media the it thing, it’s no surprise that Coke and Pepsi have spent huge amounts in trying to “create a conversation” about their flagship brands. So far, it appears they’ve bombed. In the latest issue of the popular Dim Bulb marketing blog, the always readable Jonathan Salem Baskin describes how both Coke and Pepsi have little if anything to show for their expensive forays into social media.
But should that really surprise us? What is there, really, to say about yesterday’s iconic sodas?