Let’s talk about something that almost never comes up in a business discussion: Love.

Yes, that many-splendored thing. Emotions seldom arise in business (even branding) discussions. Love least of all, perhaps because it’s so rarely relevant. But sometimes true love happens. When it does it’s remarkable, worth our attention.

Two recent events brought love to mind: Steve Jobs’s death and Netflix’ clumsy self-destruction. Both offer lessons.