Right-Brain Brands | Shaws

Right-Brain Brands

Imagination, empathy, and fresh perception

About
Book
Hire Tracy
Speaking
Why Right-Brain Brands?
Just for fun
Insights
Contact

Currently viewing the tag: "Shaws"

Are you a Yipee or a Yikes?

By Tracy · 1 Comment

Good news in my town yesterday. The Boston Globe reported that Wegmans, the grocery retailer with a cult-like following, will open a store in Newton, MA. There have been a lot of vacant storefronts around here, even in this privileged Boston suburb. Every time we see a business preparing to open, we get a little excited. Could something fun and wonderful be coming to town? But it’s usually a bank. Yuck. Another (bleep) bank, just what we need. At best, a new bank branch will trigger a mild flicker of convenience for its current customers. For the rest of us, it’s Opportunity Lost. More same old. More corporate blandeur.

Continue Reading

Need whole-brain marketing help?

617.797.2136 | Contact RBB
Categories