Once as a brand manager I was shown the same storyboard twice, a couple of years apart. The twist? This “new ad concept” was presented for two entirely different product categories at two different companies. Detergent and food. Same agency. (BBDO, if you must know.) I don’t recall the storyboard, but I’m certain it was […]
Stand and fight, or take the money and run?
Today, Reuters reports: “Taco Bell Corp. has urged a court to throw out an ‘enormously disparaging’ lawsuit that claims its “seasoned beef” taco and burrito filling has too little beef to be labeled as such.”
I admit I find Taco Bell’s actions in this drama awfully amusing.