Imagination, empathy, and fresh perception
So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor!
But let me ask you: Is Harley-Davidson girly?
I admire Jet Blue the brand, and I like the airline. Jet Blue has done a terrific job at creating a distinctive brand and generating customer loyalty. Many adore Jet Blue. One savvy business traveler I know flies nothing else, if he can help it. But I’m not sure I love Jet Blue as much as I’m supposed to–or quite as much as they love themselves.
