Imagination, empathy, and fresh perception
So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor!
But let me ask you: Is Harley-Davidson girly?
Like other patriotic Americans, I spent some time over Labor Day weekend shopping. Just doing my bit.
The retail world is in perpetual transition, but I thought I could always count on a few eternal verities, namely:
• Bloomingdales has overpriced brands but great sales
• Lord & Taylor has the best dress department
• Nordstrom has wonderful service but infrequent sales
• You’re a chump if you pay full price at Macy’s
