In my new book, What Great Brands Know, I use case studies of specific brands to illustrate different aspects of right-brain marketing principles. Two of these case studies are method, a line of minimalist-design, eco-friendly cleaning products, and Warby Parker, famous for high-quality, low-priced hipster eyeglasses. In these examples, I single out one aspect of […]
What does a whole-brain brand look like?
What does a brand that fully embraces both left- and right-brain thinking look like? (Okay, besides Apple.) Warby Parker, an upstart eyewear company, has created an exceptionally smart, integrated, whole-brain brand. In just over a year, WP has emerged as a cult fashion resource, a force for good in the world—and a great place to buy a monocle. Here’s how: