Imagination, empathy, and fresh perception
Has anything changed in a week? At least in Brandland? Since the hubbub from the Super Bowl ads has subsided, what do we remember? More importantly, do we care about any of it?
Two ads remain fresh and moving to me a week later, because they’ve found a place in my heart. While both could be improved as pieces of advertising, they remain ingenious pieces of human truth that bear repeated viewing, and they offer lessons for others to emulate.
For two days in a row my Boston Globe was wrapped in a plastic bag containing a sample and coupon for Advil Congestion Relief Formula. And once again I’m reminded of Mo Udall. The Arizona Congressman, also pro basketball player and two-time Presidential candidate, once quipped about his Congressional colleagues:
“Everything has been said, but not everyone has said it.”
It’s been at least 15 years since I’ve had to buy new glasses. A happy contact lens person, I keep glasses around mostly for lazy mornings. But I freshened my prescription recently and stepped out into the brave new (to me) world of eyewear.
It was, shall we say, eye-opening.
In the cascade of holiday-themed, end-of-year ads, BMW’s ad stood out by a mile. Alas, for reasons that could set the brand back a few decades.
If you’re a homeowner, there’s a good chance you have one lurking in some dusty corner of your basement or garage. A caulking gun, with a partially-used tube of goo. Love it? Doubtful. But until fairly recently you had no other option if you needed to patch the caulking in your shower or elsewhere. As […]