I’ve been thinking about Verizon lately—how to capture what’s deeply wrong with this brand. While listening to the radio, it hit me: Verizon has the worldview of a stalker. “I Will Possess Your Heart,” a 2008 Grammy-nominated hit by the alt-rock band Death Cab for Cutie is about a stalker. This song, which brought Verizon […]
Meaningful marketing: Oxymoron or opportunity?
Well, a little of both, I think.
AdMap, the British-based publication on global marketing, invited me to write an article for their April issue on Meaningful Marketing, and I just received the PDF.
I’ve gotten a little more skeptical of “meaningful marketing” initiatives, especially as I seen increasing commercialization of causes. But some programs do offer genuine benefits to causes and to society as well as the sponsoring companies and brands.
Four hidden dangers of NPS
Customer surveys are everywhere, and they are getting mighty tedious, aren’t they? They’re also getting more formulaic.
These days I brace for the question I know is coming:
How likely is it that you’d recommend us to a friend or colleague?
Can you spell NPS?
Mitt Romney: Poster child for the left brain
One of my key goals in Right-Brain Brands is to illuminate the limits of left-brain thinking in business and marketing. Left-brain thinking, which favors analysis, linearity and logic, isn’t wrong. It’s vital! But it’s also incomplete. Same with right-brain thinking. Trouble is, left-brain approaches are usually touted as superior.
Well, here’s Mitt Romney to make my case. Past presidential candidates have lacked the common touch or The Vision Thing. Yet never before can I recall a presidential contender so purely left-brained as Mitt Romney.
Is right-brain marketing…girly?
So glad you asked that. When I say right-brain marketing deals with things like emotion, intuition, and imagination, I can understand that it sounds a little soft. Squishy. Artsy-fartsy. Maybe even, heaven forbid, girly. Especially when contrasted with left-brain skills like Logic! Analysis! and Quantitative Rigor!
But let me ask you: Is Harley-Davidson girly?